20 Best SEO Software & Tools {Website Audit, Rank Tracking} (2023)

In today’s post, we are sharing some of the Best SEO Software and Tools to improve your site’s technical SEO problems. Not just that this SEO software and tools help you in keyword research, link building, and keyword rank tracking.

SEO Software is a must-have tool for any website owner who wants to rank their website on the search engines. You can do a lot of work without SEO software, but it will take time. With SEO Tools finding technical problems on your site is just a matter of time.

Search Engine Optimization (SEO) involves a tedious and complex set of activities. Neither is it a one-time task. On the contrary, SEO is an ongoing process.

Lack of proper and through Search Engine Optimization can virtually kill your website. With little or no search engine traffic your online business model whether it is a blog or an e-commerce site comes to a standstill.

So, you cannot ignore Search Engine Optimization tasks. SEO tasks are performed to optimize and promote your website. A better search engine optimized site helps to bring in more traffic of visitors from the search engine which in turn means growth in your overall e-business.

To do SEO related tasks you have two options. Either you can do it manually or else use SEO Software.

Doing SEO tasks manually would not fetch you desired results fast nor it possible to check everything manually whereas using SEO Software you can ensure that your website is optimized for better and consistent search engine traffic.

So in the ongoing presentation, we bring before you 20 Best SEO Software that would greatly help you in promoting and optimizing your website.

Best SEO Software shown hereunder are the most advanced and powerful SEO Software available in the world market at present.

The 20 Best SEO Software compiled below are capable of performing on-page as well as off-page optimization, competitor analysis, keyword analysis, site analysis, link building, web page rank analysis and many other SEO related tasks.

Most of them come as paid versions while some are also available on free trial also. Moreover, they are easy and intuitive to use too. So you can go through the collection of 20 Best SEO Software shown hereunder, and you would find the SEO Software fulfilling your needs and requirements.

20 Top SEO Software & Tools

1. SEMrush (All in one SEO Tool)

SEMrush is a leading and one of the best online SEO Tool. It functions as a complete digital marketing toolkit serving as an SEO Ranking Software, SEO Monitoring Software, as well as SEO Analysis Software.

SEMrush is the best and the most comprehensive SEO Toolkit for SEO, PPC, Social Media, and Content Marketing Professionals all throughout the World.

It has more than 25 SEO Tools for complete SEO Analysis, SEO Monitoring, and SEO Ranking.With robust tooling and well-balanced SEO optimization approach, SEMrush goes on to offer innovative features for keyword research, domain monitoring, and competitor analysis.

In simple terms, SEMrush can be described as an all-in-one search engine optimization (SEO) tool.SEMrush is most suitable for small to midsize business users as it offers everything needed for managing an effective SEO strategy. It provides tools for website audits, social media monitoring, rank tracking, and much more.

Moreover, SEMrush is best known for its competitive analysis features. It offers highly useful information about your competition. It even offers data about display advertising, link building, paid & organic search.

With SEMrush, you can come to know how your competitors are performing. So, you can devise effective strategies to implement in your SEO Campaigns. The SEMrush proprietary tools help you to compare various domains in your market and help you to increase your ranking against competitors.

What’s best is the fact that all these data are within just a few clicks of signing up for this tool.SEMRush is an SEO tool which I use on a daily basis, and this is my favorite SEO tool.If you can afford this tool, you must try SEMRush.

Price: Paid Plans

• Pro: $99.95 Per Month
• Guru: $199.95 Per Month
• Business:$399.95

2. SEO Power Suite (All in one Best SEO Software)

SEO Power Suite provides world-standard SEO software. It’s a desktop SEO Software.It helps to improve the search rankings of your website on the search engines by doing proper keyword research and analysis, building quality backlinks, content optimization, and by doing other SEO tasks as well.

SEO Power Suite comes in Free, Professional, and Enterprise versions.It provides powerful on-page SEO software which makes SEO tasks easy and effective and result oriented.

Its toolkit includes tools such as Rank Tracker, SEO SpyGlass, Website Auditor and LinkAsistant.SEO Power Suite is one platform for all of SEO – SEO Ranking, SEO Monitoring, SEO Analysis, and SEO Reporting.

It’s one easy-to-use toolkit encompassing rankings, on-page, backlinks, and reports.SEO Power Suite opens the doors to grow your business.It can best describe as “One-stop” SEO Software.

SEO Power Suite covers every step of your SEO Campaign of any caliber be it involves rankings, on-page, or backlinks.It has an intuitive UI and scores of pro-level features.SEO Power Suite is suitable for SEO newbie and experts alike.

It has a wealth of features that you won’t find anywhere else. It’s highly flexible and feature-rich. It offers unlimited sites, keywords, and backlinks to track.Best of all, many of these features are available in the free version.

It helps to automate your SEO jobs right from rank tracking, site audits, and backlink checks to reporting. You can schedule tasks at any time and frequency. Its reports are white-label, fully custom, and designed responsively. Sharing and delivery are also easy.

SEO Power Suite offers four (4) set of tools to take care of your SEO Campaign:

• Rank Tracker – Keyword Research & Rank Monitoring
• Website Auditor – Site auditing & On-page optimization
• SEO SpyGlass – Backlink Research and Auditing
• Link Assistant – Link Building & Management

SEO Power Suite is undoubtedly one of the best ‘all in one’ suite of SEO Tools. I am using this SEO Software from a few years now, and it helps me to audit my sites and helps me to track my site rankings and progress.

Price: Free and Paid Version

• SEO PowerSuite Professional: $299 One Time
• SEO PowerSuite Enterprise: $699 One Time
• Optional:Search Algo Updates – Starts from $29.95 per month (Need After First 6 months)

3. Google Search Console (Website Errors and Ranking)

Google Search Console (Previously knows as Google Webmaster Tools) is a very handy and useful service offered by Google to all webmasters.It functions more like an SEO Tool.

Google is ever determined, engaged, and dedicated to becoming more transparent in reporting data back to Webmasters. The Google Search Console is the right step that realizes this objective of Google in a very emphatic way.

Google Search Console is primarily focused on tracking your organic search performance together with identifying and addressing optimization issues. It also identifies and solves Google indexing and crawling errors.

In fact, Google Search Console is critical for SEO purposes as it enables webmasters to understand Google’s view of their website and blogs.So, Google Search Console turns out to be a must have an account for owners of blogs and websites.

It offers a great set of tools. It helps to optimize your site and its content for search. And best of all, Google Search Console is completely free.With Google Search Console, you can monitor your site’s performance easily. You can identify issues, submit content for crawling and remove content you don’t want to be indexed. You can even monitor backlinks, and view the search queries that brought visitors to your site.

Moreover, Search Console is the medium through which Google communicates with you in case anything goes wrong (crawling errors, increase in 404 pages, manual penalties, malware detected, etc.Google Search Console is one up with the expensive tools that essentially perform the same tasks. Getting started with Search Console is very easy. All you need is a Google sign-in.

Google Search Console has helped me a lot to identify the problems with my site, and I have improved my sites performance.

Price: Free

4. SE Ranking (All in one SEO Tool)

The best thing with SE Ranking SEO Software is the fact that it is capable of performing a host of SEO related tasks, including keyword analysis, competitor analysis, backlink analysis, site analysis, and on-page and off-page optimization tasks.

So, SE Ranking turns out to be an all-in-one SEO tool. It offers a tool for 100 percent accurate keyword position tracking. Then, there’s a competitor SEO/PPC research tool. You can also carry out backlink checking and monitoring, thorough website audit, on-page SEO audit, keyword research, and can perform hosts of other SEO tasks. It comes studded with a powerful reporting tool, as well.

In fact, there’s a lot more to expect with SE Ranking as far as SEO tasks are concerned. SE Ranking plans start at $4.2/month and max out at $189/month. So, it is designed to fit in the budget of every webmaster, blogger, or e-entrepreneur.

If you want to track your targeted keyword performance, website audit, etc and can’t afford expensive tools SE Ranking is for you.

Price: Paid Plans

• Personal: Starts from $4.20 Per Month
• Optimus: Starts from $18.60 Per Month
• Plus: Starts from $42.50 Per Month
• Enterprise: Starts from $90 Per Month

5. Netpeak Spider (Top SEO Crawler)

Netpeak Spider is a website crawler that helps you to conduct a technical audit of your websites at a fast pace. It functions as a personal SEO crawler detecting SEO issues that hamper the website’s visibility.

Netpeak Spider acts like a search engine robot combing through pages and their attributes thereby making sure that they do not have any SEO problems affecting the site’s prominence in the web. It ensures that your website is accessible to the target audiences at all times.

The Netpeak Spider is an efficient tool that helps SEO experts and even webmasters to conduct their daily tasks with ease thereby improving websites’ search engine ranking in the process.

It highlights things that are affecting the website’s visibility. Developers can then resolve these issues and ensure that their websites are more accessible to their intended audience.

It’s not only that Netpeak Spider can crawl websites for basic SEO issues. It can even check content such as pages, titles, Meta descriptions, headers and more for duplicates and reveal these to the user.So, Netpeak Spider helps developers and webmasters to get rid of SEO issues.

Moreover, the application can be used to focus on specific sections or categories rather than searching the entire website. So, Netpeak Spider saves your precious time and lets you concentrate on most important areas. It can be configured to save the discoveries in CSV form.

Some of its salient features are:

• Website optimization
• Internal Links Analysis
• SEO Parameters Checking
• Duplicate Content Finder
• Broken Links and Redirects Finder
• Custom Crawl Rules
• Data Saving & Export

Price: Paid Plan starts from $14 Per Month or $117.60 ($9.80/m) if paid annually.

6. Advanced Web Ranking

Advanced Web Ranking is the longest-standing rank tracker (since 2002), tailored especially for high volumes of keywords. This makes it ideal for agencies and large in-house SEOs, but it can also accommodate freelancers and small businesses.

Using Advanced Web Ranking, you can check your rankings daily, weekly, biweekly, monthly, or on-demand, and the results are fresh (as opposed to delivering them from an existing database).

The search can be narrowed down to the country, city, or even GPS coordinates level for both desktop and mobile results. It can track all SERP features available on Google, but can also be used to monitor search engines such as Baidu, Yandex, Youtube, Amazon and lots more.

Besides the option to add an unlimited number of users, the data can be shared via permalink, PDF & CSV reports, as well as using the Google Data Studio integration.

On top of that, you can check your market share, discover new competitors, and track the top sites for each of your keywords.

Price: Paid Plans

• Starter: $49 Per Month
• Pro: $99 Per Month
• Agency: $199 Per Month
• Enterprise: Starts from $499 Per Month

A 10% discount applies to all yearly plans.

7. WebCEO (All in one SEO Tool)

WebCEO is a world-class SEO Software that is perfectly suitable for webmasters, site owners, and seasoned s and even for search engine marketing novices.The SEO Software provides a unified workspace with twelve different programs to manage all the tasks related to Search Engine Optimization.

It performs keyword research and analysis, does SEO analysis, helps to find a niche and build highly targeted traffic for your site. You can even do site promotions on search engines, analyzes SEO results, helps to have a trouble-free website and lots of other SEO efforts as well.

WebCEO turns out to be the best SEO Tool for Agencies and Small Businesses. It lets you automate your marketing by offering you an opportunity to dominate your niche.WebCEO covers the digital marketing needs right from website owners and in-house SEO teams to Digital Agencies.

It offers 15 Online SEO Tools such as Keyword Tool, Rank Checker, SEO Auditor, Backlink Checker, Competitor Research tool and more. WebCEO allows you to shape an individual strategy for any type of website. It serves excellent SEO reports that come branded with your logo.

Use WebCEO to check your site rankings on schedule. You can analyze backlinks, run SEO audits, track social media or carry out competitor research.WebCEO is an SEO Software Platform aptly suited to satisfy bigger appetites. It allows them to manage hundreds of clients sites easily.

14 days free trial available.

Price: Plans start at $99/mo or $75 /mo if paid annually

8. Screaming Frog (SEO crawler)

Screaming Frog SEO Spider Tool is a powerful Site-Audit tool for any serious SEO work. The tool goes on to index your entire site and creates a spreadsheet of all your pages including their SEO elements. It also finds broken links, Bad tags, and much more.

It’s a Site Audit Software that gives you a big picture view of your website. You come to know how many pages your website has. Are there broken links? How are the titles and Meta descriptions?

The Screaming Frog SEO Spider Tool ‘crawls’ through your entire website and furnishes a list of all your internal pages including crawl level, Internal and Outbound links per page, keyword elements such as title and description as well as their lengths, HTTP status codes.

The tool makes it easy to examine the whole website and find out what needs to be updated. Screaming Frog shows you the list of pages that are generating 404 errors. Plus, it also shows 301 redirects. So, you can easily fix every single 404 and 301 pages. Screaming Frog is free for indexing website that has less than 500 pages. It works on Linux, Mac, or PC.

Screaming Frog can be used to find duplicate pages with duplicate content. It tracks the Meta Robots tag so that you are able to detect the noindex, nofollow problems. It monitors Page Depth level and organizes Inlinks and Outlinks to any given URL. You can also track the Follow and Nofollow status of all links.

So, Screaming Frog functions as one of the best SEO analysis software. Some of the data collected in a crawl include Errors, Redirects, Blocked URLs, External Links, Duplicate Pages, Page Titles, File Size, Meta Description, Meta Keywords, Response Time, Word Count, H1, H2, X-Robots-Tag, Inlinks, Outlinks, AJAX, Anchor Text, Images, Redirect Chains, etc.Screaming Frog is a Best SEO Software and every SEO must try.

Price: Free and Paid Version

• Free Version: Limited to 500 URLs, No project saving option
• Paid Version Costs: £149.00 Per Year

9. Ahrefs (All in one SEO Tool)

Ahrefs is a top-notch SEO tool with comprehensive web crawling capabilities and backlink indexing. It is a well-known name in the search engine optimization space.

In fact, Ahrefs has one of the largest indexes of backlinks on the web – as much as 12 trillion historical backlinks and with 6 billion web pages crawled per day.

The SEO tool has a number of other powerful features and capabilities spread across ad-hoc keyword research, ongoing SEO monitoring as well as position tracking, content-specific research, and competitive domain comparison.

However, it lacks the keyword management and SEO reporting features. Its bare-bones user experience has much scope for improvement.

That said, Ahrefs spans across crawling capabilities and has invested in interface improvements. It’s likely to take up more advanced reporting as well as keyword management features.

Its dashboard features a navigation bar with tabs for Dashboard, Alerts, Keywords Explorer, Content Explorer, Site Explorer, and a Tools drop-down.Its Ad-hoc keyword research is the most used feature. It can help your pages rank high.Ahrefs also comes with a site audit tool which checks sites for 100+ SEO issues.

Price: Paid Plans

• Lite: $99 Per Month
• Standard: $179 Per Month
• Advanced: $399 Per Month
• Agency: $999 Per Month

10. SpyFu (Keyword Research Tool)

SpyFu comes as a well designed SEO Tool with metrics & features explicitly geared for sales, online marketing, and digital advertising. It offers a perfect balance of comprehensive toolset and packaging with the smooth user experience.

It’s simple to use for SEO experts as well as the average business users alike. SpyFu is the ideal platform for the growing small to midsize business.

SpyFu features a smartly laid out dashboard that has a navigation bar across the top with tabs for Keyword Research, SEO Research, PPC Research, Backlinks, Tracking, List Builder, and Reports.

In fact, SpyFu can do a lot as far as SEO monitoring, analysis, and reporting is concerned. It is studded with Keyword recommendations and management capabilities.

SpyFu draws a far more apparent correlation focusing on how much money a keyword is worth. It offers the opportunity to drill down into keyword overview, related keywords, ranking history, advertiser history, backlinks, keyword grouping as well as SERP analysis.

Moreover, SpyFu does an in-depth down investigation into keyword data functioning as a gold mine for digital marketers and advertisers.

Keyword Management is another hallmark of SpyFu platform. There are options for SEO and PPC-specific keywords, and Keyword Groups.

Price: Free and Paid

• Free: Basic Information
• SpyFu Basic Plan: starts at $33 per month (when billed annually) or $39 /month
• Professional:$78/month or $58 /month if paid annually
• Team:$299 /month or $199 /month if paid annually

11. OnCrawl (SEO crawler)

OnCrawl is another very powerful SEO Tool that helps you to unleash your SEO potential.It’s a data-driven SEO Crawler and Log Analyzer for enterprise SEO audits and daily monitoring. It helps improve crawlability, monitor, and control how Google behaves on each page, and create an SEO strategy with confidence.

OnCrawl can analyze your website like Google. It offers you the capability to access comprehensive reports regarding content, HTML quality, architecture, and performance.

OnCrawl gives you a state-of-the-art of indexable pages and sitemaps performance. It even offers insights about rel alternate such as pagination, canonicals, as well as hreflang tags.

With OnCrawl, you can focus on status codes and improve your indexation.

OnCrawl goes on to analyze the uniqueness and richness of your content. It can detect duplicate and near-duplicate text passages in Meta information as well as in the main content of your website. It can highlight pages that appear similar to search engines and can spot near duplicate clusters.

You can pinpoint where to focus your copywriting efforts.With OnCrawl, you can have an accurate view of your website’s weight and load time distribution for any page or group of pages.It delivers the best user experience and increases your rankings concerning Google’s guidelines.

OnCrawl not only gives you an overview of your Metas and Tags but also goes on to offer hints for improvements. You can check your titles, descriptions, and headings for length, occurrence, and duplications so as to respect common search engine requirements.

OnCrawl helps to track your internal linking with accuracy.It offers SEO Impact Report to identify the positive and negative factors behind indexing and crawl frequency.All in all, with OnCrawl, you get detailed data and analysis that you can act upon.OnCrawl is for optimal SEO performance built for e-commerce vendors, online publishers, and SEO agencies.

Price: Paid Plans

• Pro: $49 Per Month, $39 if paid annually
• Business: $249 Per Month, $199 if paid annually
• Ultimate: $349 Per Month, $290 if paid annually
• Premium: $2290 Per Month, $1890 if paid annually

12. KWFinder(Keyword Research)

KWFinder has been dubbed as the best Free Keyword Research Tool. It helps you rank higher on Google and benefit your blogging business.

KWFinder is a keyword research tool helping you to find long tail keywords easily. It’s a keyword research tool at par with some of the best in business such as Ahrefs and SEMrush.

It’s one of the newest keyword research tools that have grown to become a highly competitive keyword research tool.You can create a lifetime free account on KWFinder. It offers accurate keyword research data. It’s blazing fast.

Moreover, KWFinder has a low learning curve. KWFinder is for the holy grail of keyword research. It helps you to find profitable long tail keywords that are low in competition.Signing up for KWFinder is blazingly fast. A free account on KWFinder allows you to do five lookups per 24 hours, 50 keyword suggestions per search and as much as 50 backlinks per 24 hours.

You can start the keyword research using primary keywords. Once you enter the primary keyword, click on the green button (Find Keywords) to get going with the keyword research.You get a whole lot of stats on KWFinder. In fact, these are essential lingo used in common search engine. These are the terms you will find in KWFinder:

Suggestions, Trend, Search, CPC, PPC, KD, Keyword SEO Difficulty, DA, PA, Google SERP, Links, MR, LPS, FB, and Est. Visits.The results are offered in less than 5 seconds after your search. Next, you have to use the ‘Results Filter’ to get the profitable long tail keywords.

You can use the following filters like:

• Search Volume (Min 200)
• Keyword Difficulty (Max 39)
• Exclude Keywords

KWFinder has the most intuitive UI of any keyword research tool on the market. Moreover, it’s a web-based application. So, no compatibility issues for you.KWFinder has strong data aggression for keyword analysis. It offers multiple research options for unique keyword opportunities. There’s reliable and one-click keyword difficulty score for any keyword. It’s incredibly fast with high-quality support.

KWFinder is all for finding keywords that generate profits. It’s a keyword research tool targeted at beginners. It focuses on simplicity and keeps the user experience top-notch. All in all, KWFinder is more of a traditional keyword research tool.

Price: Free and Paid

• Free: Limited Searches per Day
• Basic: $49 per month – 100 Keyword searches per day
• Premium: $69 per month – 500 Keyword searches per day
• Agency: $129 per month – 1200 Keyword searches per day

13. SitebulbBest Website Crawler

Sitebulb comes as a desktop website crawler and it is one of the Best SEO Software. It’s a desktop based application for enterprise-level analysis and data visualization. It comes with no-limit convenience.

It instantly delivers actionable insights and intuitive data visualizations. Sitebulb can crawl up to 500 URLs for free. When you pay for a license, you get additional features such as Crawl maps, mobile-friendly checks, and unlimited URL crawls.

It offers hundreds of context-specific hints to make you aware of important issues and show you what to focus on.

With Sitebulb, you can identify technical SEO problems. It offers all the data conducive to site audits. Sitebulb finds out critical SEO issues quickly. It allows you to audit websites of any size.

With all the graphs and charts, you get to understand what the data means, easily. Sitebulb offers a comprehensive reporting system. You get detailed, insightful, and unique reports for each area of website optimization.

Moreover, it’s fast, and low on memory usage.Sitebulb makes your life easier for website optimization.

Price: Paid plan $35 /month

14. Seobility

Seobility is one of the best online SEO Software for better website optimization. It offers a simple and sustainable way for achieving better rankings & more visitors for your website and business.

Seobility allows you to achieve better optimization for your website. It offers easy troubleshooting for your entire website. You can do Meta and on page check for each page. It identifies duplicate content and does continuous monitoring and reporting.

Seobility does automated website crawling. Its crawler checks your entire website as well as follows all internal and external links.Seobility carries out intelligent error detection. It detects mistakes and errors in content as well as the structure of your website.

Seobility accomplishes SEO Monitoring and E-mail Alerts. Its continuous crawling and reporting alerts help in finding new errors immediately.Seobility is all about building better websites quickly, easily, and sustainably. It crawls all linked pages and checks your complete website.

All the errors, problems, and duplicate content are collected and displayed in each check section. It also helps you to analyze all issues of a single page in our page browser.Seobility works as a complete SEO software suite for a quick site checkup. It offers hints for the improvement of your website. It accomplishes Keyword check and helps you to know whether your site is optimized for the most important keywords and search queries.

Seobility have a free plan with some limitation.

Price: Free and Paid

• Free Plan: Includes 1 Domain, 1000 page crawls, 200 external links cheks, etc
• Premium Plan: $50 per month, 3 Domains, 25,000 page crawls, 5,000 external links cheks, etc
• Agency: $200 per month, 15 Domains, 100,000 page crawls, 20,000 external links cheks, etc

15. BuzzStream

BuzzStream is essentially a tool for building relationships and most importantly buzz for your online marketing efforts. It allows you to discover the right influencers and bloggers.

It is being used by thousands of the World’s Best Marketers every day.BuzzStream makes “Outreach” a Snap. BuzzStream accomplishes influencers’ research automatically.

It discovers contact information, social profiles, and site metrics for you. It can easily prioritize the influential contacts. BuzzStream can automatically save your emails and tweets and lets you to set reminders to follow-up. With BuzzStream, you never have to lose track of a conversation or project again.

BuzzStream offers one centralized database so that you can collaborate with teammates, share notes, and keep projects organized. It provides excellent insight into your outreach campaigns, team performance as well as links placements with fully customizable reports.

BuzzStream is software for Digital PR. It helps you to do great outreach. BuzzStream helps you to build lists and pitch influencers. It helps you to achieve “real” distribution for your content.With BuzzStream, you can quickly send email outreach and build backlinks for your website.

BuzzStream is one of the best Web Based Software for influencer outreach and link building. It helps to build better relationships. It makes outreach more organized and manages your contacts most effectively.

Price: Paid Plans

• Starter: $24 per month, 1,000 contacts
• Group: $99 per month, 25,000 contacts
• Professional: $299 per month, 100,000 contacts
• Custom: $999 per month, 300,000+ contacts

16. Majestic (Backlink Checker)

Majestic is a powerful SEO tool functioning as an established crawler together with comprehensive backlink tracking and domain analysis.

It allows you to find all the websites that link to yours as well as to any other website. Majestic is largely a marketing search engine that has the largest available link intelligence web index in the world. The data it offers can be used to understand the DNA of the web going on to categorize every page and every domain.

In fact, the Metrics offered by Majestic are thoroughly helpful.This backlink checker tool is very easy to use and matches with the best in the industry. It is trustworthy offering information that is up to date and reliable.

It offers more backlink data than any other tool.You can quickly gauge the overall quality of any website’s backlink profile. It offers downloadable reports and CSV files. You will thoroughly like its online tool and the API. You can use it to find out how well your backlink profile stacks against your competitors.

Majestic offers the most accurate SEO numbers in the industry in the form of Trust Factor (TF) and Citation Factor (CF) numbers.They are top-notch when you think of building relationships with bloggers. It allows you to compare your website with others. You can discover new link opportunities, and fix problems.

It’s one of the best tools for link building, SEO, and online success. It’s a great tool for analyzing your backlink profile. It adequately meets your link research needs. In fact, Majestic is one of the industry leaders in link research for SEO.Majestic entry-level plan starts at $49.99 per month. Plus, it offers a number of other pricing tiers and enterprise plans.

Price: Free and Paid

• Free:Limited Information
• Lite Plan: $49 per month (1 million analysis units)
• Pro: $99 per month (20 million analysis units)

17. Keyword Tool(Keyword Research)

Keyword Tool is a free and most powerful keyword research tool.

In fact, Keyword Tool works as a great alternative to Google Keyword Planner and other Keyword Research Tools.

Its free version can generate up to 750+ long-tail keyword suggestions for every search term. It is incredibly reliable and works 99.99% of the time. It is free to use. You don’t need to create an account.

Keyword Tool allows you to discover thousands of new long-tail keywords that are related to any topic. It automatically generates Google’s search suggestions.(The keyword suggestions are produced based on a Google domain & language that you choose.)

It’s a free online keyword research instrument.It uses Google Autocomplete & generates hundreds of relevant long-tail keywords for any topic.Keyword Tool employs Google Suggest for keyword research. It extracts Google keyword suggestions and presents it in an easy-to-understand interface.

Keyword Tool appends the search term with different letters and numbers. It places them into the Google search box & pulls out keyword suggestions.All this happens in a split of a second.

Keyword Tool also comes in an advanced version in the form of Keyword Tool Pro. It offers on average two times more keywords in comparison to the free version. The paid version also shows Search Volume Data, Competitor Keyword Analysis, Cost-Per-Click Data, etc.

Keyword Tool is highly useful for content marketing, blogging, or SEO. It employs Google Autocomplete to source data. It offers popular keywords which can be used to create content for your website.

Price: Free and Paid

• Free Plan: Just shows related keyword no search volume data
• Pro-Lite: $48 per month
• Pro Basic: $68 per month
• Pro Plus: $88 per month

18. Moz Pro(All in one SEO Tool)

Moz Pro is a top SEO Software. It offers a gamut of SEO Tools right from position monitoring, keyword research, crawling, and everything in between.Moz Pro is a full-blown enterprise suite of SEO Tools.

The platform is fully equipped to handle keyword research and management, ongoing search position monitoring, crawling, and comprehensive reports. Plus, it focuses on SEO rankings and action-based recommendations.It offers a wealth of data including the Domain Authority Metric, and its MozRank and MozTrust Scores. Moz Pro is well stocked with powerful SEO Tools contained in its single suite.

The SEO Tools relate to website rankings and page optimization, site & internet-wide crawling, link tracking and analysis, as well as Fresh Web Explorer Tools.Moz Pro helps you to devise optimization strategy to rank your pages higher in SERP. It offers several SEO functionalities in one web-based tool.

Its Open Site Explorer and Keyword Explorer go on to address the core issues of SEO well. Its Keyword Explorer helps you to research keyword topics so that you can get a good insight into specific keyword opportunities.In fact, Open Site Explorer, as well as Keyword Explorer, can be used free for a limited number of times.

Some of the other tools offered to Moz Pro include Rank Tracker, Crawl Test, and On-Page Grader, etc. Moz Pro has a visually-pleasing and non-intimidating design.This premium SEO web application helps you to stay ahead in your SEO game. It offers analytics and insights helping you to boost your search engine rankings.Moz Pro covers all major areas of SEO.

Price: Free and Paid

• Free: Limited data and tools
• Standard: $99 per month, Campaigns: 5, Pages Crawled/Week: 100,000
• Medium: $179 per month, Campaigns: 10, Pages Crawled/Week: 500,000
• Large: $249 per month, Campaigns: 25, Pages Crawled/Week: 1,250,000
• Premium: $999 per month, Campaigns: 100, Pages Crawled/Week: 5,000,000

19. DeepCrawl (Website Crawler)

DeepCrawl is one of the best website crawlers offering SEO audits, insights and monitoring. It’s one of the best website monitoring application that goes on to check websites for assets and issues and fix them to stay relevant.

The application ensures that the websites stay visible on the web.DeepCrawl assists websites to recover from Panda or Penguin consequences and ensures that such issues do not occur again.

DeepCrawl helps to improve website SEO and increase their traffic. It helps you to reach more of your target audiences.DeepCrawl performs regular technical audits. Using DeepCrawl, you can monitor your websites regularly.

It quickly identifies any issues pending with websites and acts upon those expeditiously. It automates regular audits and helps you to improve your website performance with increased visibility.

DeepCrawl offers migration control. Most of the time website migration leads to organic traffic loss.With DeepCrawl, you can get a comparison between the staging and live sites and have an overview of the differences between the two.

It eventually helps web developers to close the gap between the two. Meanwhile, Google can adapt to the migrated website and reduce the risk of losing the website rankings.DeepCrawl helps website owners to understand the architecture of your sites better. The web administrators can see it from different vantage points and find areas for improvement.

So, you have the opportunity to optimize sitemaps further. You can ensure that all pages are within easy reach of website visitors for greater user engagement.

DeepCrawl ensures that your websites are in line with Google Panda and Penguin regulations. In case, there is a penalty from either one; the application can identify the problem for remedy. It ensures that your websites are whitelisted by the search engine again.

So, DeepCrawl helps to attract more visitors and customers.With DeepCrawl, you can identify potential SEO problems that are embedded in different website pages. Once the SEO is improved, websites can further their UX design. It allows users to find the best content in the site rapidly.

DeepCrawl can even flag broken language links to be fixed. DeepCrawl allows you to compare your websites to competitors so that you can formulate new strategies to stay ahead of your rivals.

Price: Paid Plans

• Starter: $79 per month, URLs: 100,000, 5 Projects
• Consultant: $199 per month, URLs: 500,000, 10 Projects

20. Little Warden(Checks Website Changes)

Little Warden checks your site to find any technical errors, from HTTPs errors to MX records error, Robots.txt error, etc. which can result in the ranking loss for your website.

The SEO tool Little Warden is one of the best website monitoring tools that regularly checks for any kind of errors from a sites MX records to problems with the robot.txt.At the lower end, it starts at £14.99 pm allowing you to monitor up to 20 URLs. At the higher end, it is priced at £99.99 pm and will let you monitor 5000 URLs.

Upon signup, you can head over straight to monitor your sites. You need to include HTTP:// or https:// (in case the site is SSL secured) otherwise it can’t monitor it accurately.Below the place where you input the URLs, it offers the checks you can make with it. Depending on the payment plan, there’s a limit to the amount that can be monitored with Little Warden.

At the bottom, there’s the “advanced tab” with which you can choose which Little Warden server to scan your site.Little Warden can as well be integrated with your Google Search Console. Once you add the sites, you get an overview of website performance:

Danger – you should fix these issues asap.
Warnings – You should fix these issues when you can. These do not require immediate attention as in the “Danger” Category.
All Good – No change is required.

So, looking at a website, you can make out what is all good and what needs attention.With the Configure Button (on any of these checks), you can have more information on a particular issue and how to resolve it. Little Warden makes monitoring as accurate as possible.

With the Daily Patrol Report, you get to know the warnings and or dangers that are there on your site. It’s very useful when you have a massive list of URLs to monitor. It takes you straight to the errors without having to scroll to your sites.

Its API section allows you to integrate Little Warden with 3RD Party Applications. With ‘Change History,’ you can see the history of changes on each site.Lastly, it’s the notification setting that’s worth mentioning.

It offers you the facility to choose which aspects of the tool you will be alerted on. For instance: you can get alerted to your daily changes, else you can receive the report on a monthly/weekly basis.So, you can get updated on how often you want. Little Warden is highly suitable for managing multiple websites. It’s a tool for monitoring your website 24/7.

With Little Warden, you don’t need to worry about them unless you are alerted with a problem. You can monitor your websites from one easy dashboard.

Price: Paid Plans

• Freelancer: $ 29.99 per month, 20 URLs monitored, 10 Checks per URL
• Small Team: $ 49.99 per month, 100 URLs monitored, 15 Checks per URL
• Agency: $ 79.99 per month, 650 URLs monitored, 20 Checks per URL
• Large Agency: $ 179.99 per month, 5000 URLs monitored, 30 Checks per URL

21. Traffic Travis(All in one SEO Tool)

Traffic Travis provides a comprehensive and powerful SEO Software tool which you can use to increase your website rankings in the results shown by the search engines.By using Traffic Travis, you exactly come to know why competitors outrank you and come up ways to beat them. It helps to build quality backlinks and fix mistakes on your website.

With Traffic Travis you can access your On-page SEO efforts and suggest you improve them. It also helps you do keyword research and analysis.You can even spy on the keywords for which your competitors are paying to advertise and performs lots more of SEO work as well.

It allows you to do a full SEO health check on any website. You get to know the technical mistakes that affect your rankings. With Traffic Travis you come to know why your competitors outperform you and then overcome them.You can spot keywords that should be targeted. One can easily focus your efforts and monitor your search engine rankings. You get to build quality backlinks and detect respected link partners.

Traffic Travis is trusted by thousands of webmasters worldwide. Traffic Travis comes both as a free and pro versions. Using Traffic Travis, you can dominate your specific niche.Traffic Travis is Best SEO Software which one can get for Free.

Price: Free and Paid

• Free: 2 Projects
• Professional Edition: $97.00, Unlimited Projects

22. Sistrix Toolbox SEO

Sistrix is a comprehensive SEO Tool for maintaining and increasing your website’s rankings on Google and other search engines.It’s a perfect SEO Tool. Sistrix is a collection of different tools that give you insight on various keyword rankings based on Google’s algorithms.

Sistrix functions much like a Google Crawler. It identifies specific keywords, trends and backlink insights for any site at any time.Initially, it consisted of Sistrix Visibility Index that offered a visual representation of the top keywords that are ranked on Google’s SERPs.Sistrix served as a ‘stock market’ for keywords making it easy to identify which keywords would be more beneficial to your webpage.

As of now, Sistrix is made up of six (6) main modules namely SEO, Universal, Links, Ads, Social, and Optimizer.

• SEO – analyze and optimize organic Google search results
• Universal – analyzes universal search integrations within searches (photos, news, videos, etc.)
• Links – reveals backlinks to you for gaining possible insights
• Ads – analyze advertisements and banner campaigns running on any website
• Social – analyze social signals and trends on the five largest networks including Facebook, Twitter, Pinterest, Google+, and LinkedIn
• Optimizer – offers on-page analysis of your websites and creation of unique keyword sets.

Sistrix has a user-friendly environment with intuitive design.It offers solid data on which you can optimize your organic search strategy. You get all the important SEO performance indicators for any desired domain.

Most importantly, you don’t have to install any software or spend time creating projects. Sistrix automatically gathers all important data on practically every possible domain.It calls up results with just a few clicks. It offers a comprehensive set of evaluations. You will surely appreciate its ease of use and quality of data with unrivaled customer support.

It is a tool used by SEO professionals.

Price: Paid Plans

• 1 module: 100 EUR plus 19% VAT per month
• 2 module: 200 EUR plus 19% VAT per month
• 3 module: 275 EUR plus 19% VAT per month
• 4 module: 350 EUR plus 19% VAT per month
• 5 module: 400 EUR plus 19% VAT per month

We hope you liked this list of 20 Best SEO Software and Tools. It’s now your turn, please comment which SEO Tool or software you are using.